In business:
Focus on designing interaction that motivates people to do it. Make it enjoyable. Then they'll go out of their way to make the software work.
Stolterman: don't say "these guys" when refering to i.e. the inventors of VisiCalc. Say "these people".
We visualize things similarly across fields... is this because things actually are similar or because we choose the same representations over and over? In HCI, can we help offer people alternative perspectives?
Stolterman talks about collecting, organizing and manipulating bits (digital material). This makes it sound really dead. It makes digital material entirely passive. What is creating a hyperlink? Is it collecting/organizing/manipulating?