Big Change in the Tech World, a new essay today by Dave Winer, is spot on. (His site is down right now, but you can read the cached version here). Talking about the funk the PC industry was in just a couple decades ago:
“Something wonderful happened when the Internet broke through a similar logjam in the early 90s. But that’s now a distant memory. A new generation has come of age. The students I work with at NYU were small children when the Web grew out of the ruins of the PC business. They don’t have any memory of what it was like before.”
Some people are too young to remember, or just weren’t into tech at the time, but the 90s were a relatively sad time in the tech world. Big companies–predominantly Microsoft–had amassed huge amounts of power. Desktop computing had matured as a technology, and these big players were entrenched as gatekeepers in that space. If you couldn’t build it with Microsoft’s tools, you couldn’t build it. Many of the industry’s best and brightest stopped pushing boundaries, and we were stuck with the boring, conservative technological updates the big corporations fed to us.
I used to think the stuff Paul Thurrott writes about on WinSuperSite was the epitome of exciting up-and-coming tech. That’s how bad it was.
Lucky for us the web came along, on the back of the Open Source movement, and changed all that. It was a new platform where Microsoft didn’t hold the keys, where smart, enterprising folks could build truly revolutionary products without the blessing of the megacorps. Because of this new opportunity, we have Google and Facebook and Twitter, and this bevy of crazy, new, disruptive technologies that allow totally new ways of using computers.
If we had left things to Microsoft, there is no way you would be carrying an unlimited information resource around in your pocket, connected to your friends and loved ones thousands of miles away, in constant coordination with your social network, passing news and photos and videos around like candy. No chance.
This glorious, scrappy innovation continues today, within these companies and without. But frightening new powers are amassing in the halls of Facebook and Google.
But the hearts of men are easily corrupted,
And the ring of power has a will of its own.
It betrayed Isildur to his death
And some things that should not have been forgotten,
were lost.…
Rumor grew of a shadow in the East,
whispers of a nameless fear.
And the Ring of power perceived:
its time had now come.
The internet gave us developers and our users a great power: freedom from needing to write and run software for Microsoft’s platform. But just as we gained this power, we gave one up. We took the responsibility of running our own software and storing our own data and handed it over to companies like Google and Facebook.
I don’t get to decide which applications can run on my internet profile, Facebook does. I don’t get to decide whether I upgrade my email application, Google does. I don’t get to decide which applications can see the email addresses of my friends, Facebook does. I don’t get to decide which applications get access to my news feed, Twitter does. For now, these companies are generally pretty liberal with allowing us to push this data around. But in the end, Facebook Giveth, and Facebook Can Taketh Away. These are freedoms I had and have lost.
Are these few minor limitations the price that we have to pay for the incredible conveniences Google and Facebook have brought us, or are they harbingers of future freedoms these companies will continue to leech away from us?
Time will tell.
The one thing that gives me faith is that the internet has promises that have nothing to do with these companies. The difficulty and cost associated with creating our own web services is plummeting. In ten years, you will be able to create your own social network, totally independent of Facebook, in a weekend. And you’ll be able to host it for you and your friends for pennies a day.
This is the fundamental empowering fact of information technology. Large companies can control the landscape of today, but the landscape of tomorrow is always open season, and it is advancing like a freight train. This is what keeps Steve Ballmer and Mark Zuckerberg awake at night. If Facebook becomes tomorrow’s Microsoft, then we will just build tomorrow’s Facebook. Like the tech giants of yore, they too can fade into obscurity.
I just hope that this time when we start seeing abuses, it will take only months to route around them. Not years or decades like it took for us to maneuver around Microsoft. I don’t want my little heart to have to handle the disappointment of seeing my field falling into another depression like that one.