Glenn Beck does a pretty interesting thing. If you try to follow what he’s saying, you can’t. It’s a lot of non sequiturs. It doesn’t hold together logically, but what’s interesting is that doesn’t seem to matter. It hold together emotionally, and that seems to be how he holds his audience. At all times, it feels like he’s saying something credibly. He stretches a feeling just until it starts to feel confusing, and then he moves on. And because we were starting to feel confused, we sort of forget what he was talking about, and start listening to the next thing.
I wonder if he’s just exploiting the way we process language. When we’re listening to language and it starts to make less sense, we look for clues to repair the semantic damage. But Beck uses a rhythm that makes sure he moves on to the next non sequitur just when we reach that point.
It’s pretty similar to Sarah Palin’s style, which worked great in monologues and speeches, only breaking down in interviews. It wasn’t until the Katie Couric interview that Palin crashed and burned. Couric basically wouldn’t let things go, so Palin had to continue trying to reconcile the nonsense statements she was making, and the audience caught up with her.
But Glenn Beck, or Rush Limbaugh for that matter, doesn’t have to worry about cross-examination when he’s monologuing.
I think a lot of what happens in politics and the public discussion is emotional stuff like this. It’s not thinking through what is going on, seeking our peoples’ experiences and the beliefs that grow out of those experiences. It’s people looking for validating emotional experiences.
Sometimes I wish our government and laws would be formed by people who actually have experience in the problems, discussing things from the perspective of their own experience. But maybe I should just accept that that’s not really how things work.